Titanium Dioxide FR-767 High Brightness in Furniture Topcoats

A wood coatings manufacturer specializing in high-end furniture topcoats faced mounting demands from European export buyers for brilliant, clean white finishes. Their existing titanium dioxide failed to deliver the required whiteness and coverage, increasing production costs and reject rates.

• Persistent yellow undertone required heavy dosing of expensive optical brighteners and blue tinting pastes.

• Low hiding power demanded three to four topcoat layers for full opacity on dark wood, slowing throughput.

• Batch-to-batch whiteness variation caused finished panel rejections and delayed export shipments.

Our technical team introduced Rutile Titanium Dioxide FR-767, featuring an intense blue undertone and rapid dispersibility. The pigment was trialed directly in solvent-borne and UV-curable topcoat formulations. Its superior brightness eliminated the need for supplementary brighteners, while its high opacity reduced the number of coats required to achieve full hide.

• L* brightness value increased by over 1.5 points; yellow index (b*) reduced significantly.

• Topcoat layers reduced from three to two, cutting coating consumption by 25%.

• Whiteness-related batch rejections dropped to zero within three months.

• Overall formulation cost decreased by 12% through lower pigment loading and additive savings.

"FR-767+ gave our white topcoats a striking, stable brilliance that impressed our export clients. The faster coverage and consistent quality helped us secure a major European furniture contract." — Head of R&D